For better or for worse, online reviews are here to stay, and they're a critical part of attracting and converting potential customers as they research you and your services online.
Simply put, the more positive relevant online reviews you have, the better you’ll rank in search for your service niche in your local area. AND THIS IS FREE!!!!
The Impact of Online Business Reviews
Online reviews have supplanted word-of-mouth marketing in a revolutionary way. Every year, more people flock to popular social and review platforms like Yelp, Facebook, and Google to both praise and criticize local businesses and professionals.
However, for many professionals, keeping up with the constant stream of customer feedback is a major time-suck and distraction from closing deals, and understanding how to respond appropriately is a source of confusion and frustration.