The first step of the social selling program is to conduct a full audit of your current social media profiles.
Once we’ve refined your targeting, we will make specific recommendations about how to change your social profiles to optimize them for conversion, so your target prospects are more likely to reach out and contact you.
The social profile audit and optimization profile is based on a proprietary formula we have refined over years social selling across a wide variety of industry niches and advertising platforms. The formula factors in key SEO metrics by social platform, including keywords, recommendations from colleagues & peers, endorsements, and other profile features weighted in user search.
Prospect Identification & Targeting
The second phase of the social selling program consists of refining, and zeroing in on who exactly your target prospect is. We create a persona of who exactly, ideally we need to target so we can replicate this across social media platforms.
Key proprietary metrics are used during this phase as well to ensure accurate targeting and reduce the risk of wasting time on unqualified leads. We filter lead prospects by a variety of metrics proven to convert, including but not limited to geography, interests, affiliated groups and organizations, job title, company metrics and years of operation, and much, much more.
Content Campaign & Prospect Engagement
The third phase of the social selling campaign is highly critical, and is where most professionals using social media without a disciplined game-plan routinely fail.
Content creation includes network messaging and building, followup messaging & retargeting, thank you notes, meeting scheduling, social posting and strategies for ongoing engagement.
We do 90% of the strategic work for you, -you just have to follow our process for increasing your brand’s target audience, reach and engagement.
We provide you with our own automated social media posting analytics software, with shareable content created specifically for your target audience. All you have to do is click to schedule & share across all of your social media platforms instantly.
The final phase of the social selling program continues indefinitely, and provides the most value over time.
As you build your social network of target prospects, we use proprietary tactics and software to retarget and engage with motivated leads who have shown interest in your profile, messaging, landing pages or listings.
We provide automated software for social media posting, monitoring and engagement, along with all the content you’ll ever need for optimized posting on a daily basis. Set it and forget it, -we’ll show you exactly how your network, brand and lead-flow is growing over a month-to-month basis.