Partner Network · Member Firm
AppBusinessBrokers.com
The advisory practice for founders selling apps, SaaS and eCommerce businesses — 200+ clients served and more than $245M in closed value since 2006. Eric Owens writes the firm's owner briefings on what buyers in the app market actually pay for.
Brokering Internet businesses since 2006
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Owner briefings
Written by Eric
ABB · Owner briefing
Why Are You Selling Your App? What a Buyer Hears in Your Answer
When a buyer asks why you are selling your app, they are checking whether you know something they do not. A good answer is short, true, and …
Eric Owens · Oct 16, 2026ABB · Owner briefing
Could Someone Else Ship Your App Tomorrow? Technical Readiness Before a Sale
An app is technically ready to sell when a developer who has never seen it can build it from a clean machine, release an update, and keep it…
Eric Owens · Oct 14, 2026ABB · Owner briefing
Could Your App Charge More? How Buyers Value Pricing Power
Pricing power raises an app's valuation when a founder can prove it. Buyers pay for evidence that users stay when prices rise: a documented …
Eric Owens · Oct 12, 2026ABB · Owner briefing
What to Decide Before You Sell Your App: A Founder's Checklist
Before selling an app, founders should decide five things: the net number they need after fees, taxes and earnouts; their tax position befor…
Eric Owens · Oct 9, 2026ABB · Owner briefing
The Ad-Supported App With One Revenue Line: A Deal Lesson
Buyers pay for ad revenue they can see into. In this composite deal lesson, an ad-supported app's offers improved not because revenue grew, …
Eric Owens · Oct 7, 2026ABB · Owner briefing
Before or After the Rebuild? Timing an App Sale Around Your Next Big Investment
The best time to sell an app is usually between investment cycles, not in the middle of one. Sell before a major rebuild, pricing change, or…
Eric Owens · Oct 5, 2026ABB · Owner briefing
Portfolio Buyer or Strategic Buyer: Who Should Buy Your App?
Portfolio buyers value an app on the profit it produces and how cheaply they can run it. Strategic buyers value it on what it adds to a busi…
Eric Owens · Oct 2, 2026ABB · Owner briefing
What a Buyer Cannot Build: The Real Asset in Your App
App buyers compare the price of your app with the cost of building a competitor. As software gets easier to build, the code is rarely what t…
Eric Owens · Sep 30, 2026ABB · Owner briefing
What App Founders Get Wrong Between the LOI and Closing
After an app founder signs a letter of intent, the most expensive mistakes are operational: easing off releases and marketing, changing pric…
Eric Owens · Sep 28, 2026ABB · Owner briefing
What a Buyer Learns From Your App's Store Record
Experienced app buyers read the store record as closely as the P&L. They check App Store and Google Play rejection and policy history, the r…
Eric Owens · Sep 25, 2026ABB · Owner briefing
Five App Deal Terms That Change What You Take Home
The price of an app is only part of what a founder keeps. Prepaid annual subscriptions, the timing of the developer-account transfer, whethe…
Eric Owens · Sep 23, 2026ABB · Owner briefing
What Actually Gives an App Founder Leverage in a Sale
Leverage in an app sale is not about talking a buyer up - it is the position you negotiate from. It comes from more than one interested buye…
Eric Owens · Sep 21, 2026ABB · Owner briefing
What an App Buyer Is Actually Afraid Of
When an app offer comes in low, it usually is not that the buyer misses the value - it is that they are pricing what could go wrong after yo…
Eric Owens · Sep 18, 2026ABB · Owner briefing
Are Your App's Numbers Ready for a Buyer to Read?
Legal readiness removes reasons to hesitate. Buyer-ready numbers give a buyer reasons to pay: store payout reconciliation, a standalone P&L,…
Eric Owens · Sep 16, 2026ABB · Owner briefing
Where Your Users Come From Is a Valuation Input
Buyers are not only pricing your app's revenue, they are pricing the acquisition engine that produces it. What organic, paid and cohort data…
Eric Owens · Sep 11, 2026ABB · Owner briefing
What Buyers Are Paying For in the App Market, and What They Are Passing On
The app market that sets the price for a bootstrapped subscription app or a mid-sized ad-supported utility has a consistent shape. Certain t…
Eric Owens · Sep 9, 2026ABB · Owner briefing
The App That Had Never Been Through a Renewal: A Deal Lesson
A composite from the sell-side table: a subscription app with strong revenue, most of it on annual plans that had not yet come up for renewa…
Eric Owens · Sep 7, 2026ABB · Owner briefing
Before You Talk to a Buyer: The App Founder's Pre-Sale Checklist
Most app founders start preparing for a sale the day a buyer emails. Here is the list to have finished before that first conversation, in th…
Eric Owens · Sep 4, 2026ABB · Owner briefing
What a Strategic Buyer Is Actually Buying When They Buy Your App
A financial buyer prices your app on the cash flow it produces. A strategic buyer prices it on what it does to their numbers. Understanding …
Eric Owens · Sep 2, 2026ABB · Owner briefing
The Mistakes That Cost App Founders at Closing
Most of the money an app founder loses in a sale is lost months before the buyer shows up: tangled accounts, a growth engine starved to fatt…
Eric Owens · Aug 31, 2026ABB · Owner briefing
When Is the Right Time to Sell Your App?
Founders usually decide to sell about a year after the decision actually mattered. What sets the price is the trailing twelve months, the ap…
Eric Owens · Aug 28, 2026ABB · Owner briefing
Cash at Close: Reading an App Offer Past the Headline Number
Two offers for the same app at the same headline number can be worth very different amounts. How earnouts, holdbacks, transition terms and n…
Eric Owens · Aug 26, 2026ABB · Owner briefing
Can Your App Actually Change Hands?
Before a buyer agrees on price, they answer a more basic question: can this app actually be handed over? The five readiness items - code own…
Eric Owens · Aug 24, 2026ABB · Owner briefing
One Buyer Is Not a Market: What a Real Process Does for Your App Sale
Selling your app to the one buyer who showed up usually means selling on their terms. How a structured process - competition, a timeline, gu…
Eric Owens · Aug 21, 2026ABB · Owner briefing
Two Apps, Same Revenue, Very Different Offers: How Buyers Price Risk
Buyers routinely value two apps with similar revenue very differently. What drives the gap - retention quality, acquisition mix, and depende…
Eric Owens · Aug 19, 2026ABB · Owner briefing
Meet AppBusinessBrokers.com - A BizNexus Partner Network Firm
AppBusinessBrokers.com is a BizNexus Partner Network firm specializing in mobile app and software M&A - 200+ clients served and over $245M i…
Eric Owens · Aug 17, 2026ABB · Owner briefing
What Is Your App Actually Worth? The Numbers Buyers Look At First
App valuation isn't a revenue multiple pulled from a forum. The numbers buyers actually price: earnings quality, subscription revenue durabi…
Eric Owens · Aug 17, 2026ABB · Owner briefing
The Diligence File Every App Founder Should Keep (Long Before a Sale)
App deals fall apart on transferability, not price. The diligence file to build now: accounts, IP, code documentation, analytics access, and…
Eric Owens · Aug 17, 2026Free resource
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Deal flow and developing trends in the lower middle market — written for practitioners, not spectators.